This platform helps B2B marketing teams easily produce, repurpose, and distribute video content throughout the buyer journey. It is designed to boost attention, build brand, and generate pipeline. Key features include hosting engaging digital events and webinars, a recording studio for high-quality video, and a Content Lab that uses AI to repurpose long-form video into social posts and blog content. You can also host on-demand video hubs to track audience engagement.
The platform simplifies creating diverse content such as:
AI-powered tools quickly convert footage into video-enriched blogs, social posts, and snackable clips, accelerating content to market. It enables creation of branded video experiences that increase audience engagement and boost SEO. Native integrations with tools like Marketo, Hubspot, Eloqua, and Salesforce make it simple to track engagement data and build robust sales motions for ABM programs.